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ERIC Number: EJ911545
Record Type: Journal
Publication Date: 2011-Jan
Pages: 7
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-1740-4622
Connecting Creativity and Critical Thinking to the Campaign Planning Process
Matthews, Marsha Little
Communication Teacher, v25 n1 p61-67 Jan 2011
Creativity is the central source of meaning for humans and is inseparable from critical thinking. Creativity and critical thinking are required in the fields of communication, public relations, and advertising. Most college students know the "rules" of the "game" of schooling, but for the majority, creativity has been all but extinguished by the time they graduate from high school. The current educational system, designed to prepare workers for an industrial society, is struggling to provide the skills required for the global information age. Creativity, cooperation, and communication are the skills required for success in this age. Tolerance for ambiguity and uncertainty is part of the ability to work with ill-defined problems, the uncertainty when faced with multiple options, and the willingness to delay closure or decision. Perseverance and persistence are characteristics of creative people, and may be related to tolerance for ambiguity. Working through ill-defined problems takes work and time. Taken together, perseverance, persistence, and toleration of ambiguity imply a willingness to experience failure. It is critical that students understand and embrace ambiguity and lose the fear of failure if they are to engage fully in the creative process. In this article, the author describes some activities that can be included for these creativity principles: (1) Curiosity; (2) Experience; (3) Senses; (4) Embracing Ambiguity; and (5) Whole-Brain Thinking. Each of these principles is related to the campaign-planning process using written assignments, presentations, and discussion. A list of references and suggested readings is included.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A