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ERIC Number: EJ911461
Record Type: Journal
Publication Date: 2011
Pages: 8
Abstractor: ERIC
Reference Count: 23
ISSN: ISSN-0009-1383
A Game Change: Paying for Big-Time College Sports
Weaver, Karen
Change: The Magazine of Higher Learning, v43 n1 p14-21 2011
College presidents often think of athletics as the "front porch" of their campuses. After all, name recognition goes a long way when attracting students. And a winning football team doesn't hurt either! In order to generate the revenues needed to build both and support a winning football team, athletics departments have historically focused on ticket sales, game programs, and advertising revenues. For a long time, an annual incremental increase was all that was needed to keep up with the rising costs of salaries and scholarships. But as athletic departments began to increase coaching salaries and replace, repair, and update aging stadiums with ones designed to deliver more revenues and a better fan experience, budgets have been seriously stressed. The pressure has been on to generate new revenue streams. In this article, the author describes why that pressure has become so intense and traces those streams back to their origins in order to determine who pays for college sports--and at what cost.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A