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ERIC Number: EJ911172
Record Type: Journal
Publication Date: 2010-Dec
Pages: 4
Abstractor: ERIC
Reference Count: 5
ISSN: ISSN-1080-5699
Seriously Playing: Introducing Communication Students to AxeCorp's Virtuality
Carmichael, Kendra; Feltmate, Ian; Campbell, Jonathan
Business Communication Quarterly, v73 n4 p460-463 Dec 2010
This article describes the development and implementation of AxeCorp, a fictional consulting company incorporated into a first-year business communication course. Based on student response, course evaluations, and instructor observation, AxeCorp was successful in improving student learning. Given that the participating students were likely among Prensky's (2001) "Digital Natives," AxeCorp's success may be largely because of the innovative technology used in AxeCorp's development and operation.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A