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ERIC Number: EJ910597
Record Type: Journal
Publication Date: 2010
Pages: 6
Abstractor: As Provided
Reference Count: 21
ISSN: ISSN-1082-1651
Understanding Green Purchase Behavior: College Students and Socialization Agents
Yan, Ruoh-Nan; Xu, Huimin
Journal of Family and Consumer Sciences, v102 n2 p27-32 2010
Taking the perspective of consumer socialization theory, this study examined the influences of different socialization agents on consumers' purchases of green products. A total of 224 surveys were distributed to students enrolled in a business-related course at a major university in the northeastern United States. The objectives were twofold. The first was to determine the extent to which family communication affected the influence of parents on participants' green purchase behaviors. The second was to assess, through application of the theory of consumer socialization, the impact of socialization agents on green purchases. Findings showed that students reported more parental influence when their parents communicated more frequently with them regarding specific green behaviors such as buying green products and recycling. The findings also supported the theory of consumer socialization in understanding green purchase behaviors. The three socialization agents identified as influencing such behaviors were family/parents, school, and peers.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States