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ERIC Number: EJ910596
Record Type: Journal
Publication Date: 2010
Pages: 5
Abstractor: As Provided
Reference Count: 12
ISSN: ISSN-1082-1651
Exploring Investor Decisions in a Behavioral Finance Framework
Hayes, Suzanne K.
Journal of Family and Consumer Sciences, v102 n2 p56-60 2010
The first objective of this article is to increase awareness and understanding of individual decision-making biases. The second is to provide FCS professionals with strategies to improve consumer financial decisions. Individual decision biases are presented within the context of a seven-stage decision process. Proactive consumer educators using a behavioral finance, multi-dimensional approach have the opportunity to have a positive impact on individual financial behavior. (Contains 1 table.)
American Association of Family and Consumer Sciences. 400 North Columbus Street Suite 202, Alexandria, VA 22314. Tel: 800-424-8080; Tel: 703-706-4600; Fax: 703-706-4663; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A