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ERIC Number: EJ908667
Record Type: Journal
Publication Date: 2011
Pages: 12
Abstractor: As Provided
Reference Count: 40
ISSN: ISSN-1066-8926
A Donor-Focused Fundraising Model: An Essential Tool in Community College Foundations' Toolkit
Carter, Linnie S.
Community College Journal of Research and Practice, v35 n1-2 p99-110 2011
The increased focus on private fundraising poses challenges for community colleges (Jackson & Glass, 2000). A challenge is a lack of fundraising experience within community colleges and their foundations. There now exists a donor-focused fundraising model for community colleges to use to enhance their fundraising initiatives and increase the amount of funds raised. The model is based on the outcome approach logic model, which is a road map of how organizations do their work and achieve their goals. First introduced by the W.K. Kellogg Foundation, the outcome approach logic model consists of inputs, activities, outputs, outcomes, and impacts (W.K. Kellogg Foundation, 2004). The model illustrates that no single input or activity contributes to the outputs, outcomes, and impacts. Instead, all of the inputs and activities are necessary for the outputs, outcomes, and impacts to occur. Existing literature and a recent study on the philanthropic motivations of community college donors (Carter & Duggan, 2011) were used to develop the model. (Contains 1 figure.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A