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ERIC Number: EJ908007
Record Type: Journal
Publication Date: 2010-Jan
Pages: 3
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-0095-5892
Global Sales Training's Balancing Act
Boehle, Sarah
Training, v47 n1 p29-31 Jan 2010
A one-size-fits-all global sales strategy that fails to take into account the cultural, regulatory, geographic, and economic differences that exist across borders is a blueprint for failure. For training organizations tasked with educating globally dispersed sales forces, the challenge is adapting to these differences while simultaneously realizing the cost efficiencies that curriculum standardization offers. This article takes a look at how Wyeth Pharmaceuticals and Hitachi Data Systems manage to maintain this delicate balance.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A