NotesFAQContact Us
Collection
Advanced
Search Tips
Peer reviewed Peer reviewed
PDF on ERIC Download full text
ERIC Number: EJ907259
Record Type: Journal
Publication Date: 2010
Pages: 11
Abstractor: ERIC
Reference Count: 9
ISBN: N/A
ISSN: ISSN-0893-0384
Navigating the Social Media Learning Curve
Pikalek, Amy J.
Continuing Higher Education Review, v74 p150-160 Fall 2010
In recent years, terms such as "social media" and "social networking" have become staples in the university continuing education marketer's vocabulary. This article provides both a working knowledge of the social media landscape and practical applications of the concepts using a case study approach from a Midwestern university. Throughout are a number of definitions of commonly accepted terms related to social media and examples of how it was successfully--and less than successfully--applied to programs being marketed through the University of Wisconsin Extension's Division of Continuing Education Outreach and E-Learning (CEOEL) from 2006 to 2010.
University Professional & Continuing Education Association. 1 Dupont Circle NW Suite 615, Washington, DC 20036. Tel: 202-659-3130; Fax: 202-785-0374; Web site: http://www.upcea.edu
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Adult Education; Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Wisconsin