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ERIC Number: EJ907171
Record Type: Journal
Publication Date: 2010-Nov
Pages: 6
Abstractor: As Provided
Reference Count: 33
ISBN: N/A
ISSN: ISSN-0744-8481
College Students' Exposure to Tobacco Marketing in Nightclubs and Bars
Ridner, S. Lee; Myers, John A.; Hahn, Ellen J.; Ciszewski, Tiffany N.
Journal of American College Health, v59 n3 p159-164 Nov 2010
Objective: To examine whether a college student's exposure to tobacco marketing in nightclubs and bars was affected by the presence of a smoke-free law. Participants: A random sample (N = 478) of students participated in the survey (no smoke-free law, n = 240; smoke-free law, n = 238). The analysis was limited to students who reported being in nightclubs and bars (n = 171). Methods: A nonexperimental, cross-sectional, 2-group design was used. Results: Students in the smoke-free law city were more likely to be approached by tobacco marketers (34.7% versus 20.2%, p = 0.02), offered free gifts (41.7% versus 24.2%, p = 0.02), and take free gifts for themselves (34.7% versus 19.2%, p = 0.02). They were more likely to be exposed to direct marketing strategies (1.83 versus 1.12, p = 0.02). There was no difference on indirect tobacco marketing by site. Conclusions: Tobacco marketing is pervasive in nightclubs and bars. Smoke-free laws may protect against exposure to secondhand smoke but not the "pro" smoking messages students encounter. (Contains 1 table.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A