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ERIC Number: EJ905892
Record Type: Journal
Publication Date: 2010
Pages: 26
Abstractor: ERIC
Reference Count: N/A
ISSN: ISSN-0161-6463
Global Marketing of Indigenous Culture: Discovering Native America with Lee Tiger and the Florida Miccosukee
Wiedman, Dennis
American Indian Culture and Research Journal, v34 n3 p1-26 2010
Indigenous scholars such as Seminole/Shawnee historian, Donald Fixico, drew attention to the lack of academic literature about the proactive, planned, and strategic actions of indigenous peoples. Most histories portray indigenous peoples as responding, accommodating, and assimilating to non-Indians and the US government. This article highlights the successful entrepreneurial skills of the Miccosukee from the perspective of Lee Tiger, a Miccosukee from the opposite-most southeastern point of the United States, while providing an opportunity for this story to be told in the academic literature from the Native perspective. This story reveals the agency, empowerment, and voice that are part of self-generated tourism, cultural education, and the marketing of indigenous culture. This is an example of how one tribal group lives the intentions of the UN indigenous rights statement calling for indigenous communities to be in control of their own electronic media, economic development, and cultural practices. Overall, this article adds to one's knowledge of indigenous-led proactive endeavors, providing a model for indigenous communities throughout the world that strive to sustain their community's economic, cultural, and environmental integrity. It also raises critical issues about tourism, the commodification of tribal culture, and indigenous forms of capitalism. (Contains 83 notes.)
American Indian Studies Center at UCLA. 3220 Campbell Hall, Box 951548, Los Angeles, CA 90095-1548. Tel: 310-825-7315; Fax: 310-206-7060; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Florida