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ERIC Number: EJ905738
Record Type: Journal
Publication Date: 2010
Pages: 8
Abstractor: As Provided
Reference Count: 15
ISBN: N/A
ISSN: ISSN-1059-9053
Direct Marketing Alternatives in an Urban Setting: A Case Study of Seattle Youth Garden Works
Taylor, Mykel; Young, Doug; Miles, Carol
Journal of Natural Resources and Life Sciences Education, v39 p165-172 2010
The focus of this study is direct marketing of produce from an urban market garden. Rather than discussing broad issues of direct marketing, we use a case study to frame the decisions a market gardener is likely to face in developing both production and marketing plans. The garden featured in this study is located in Seattle, Washington, a city with a very active direct marketing culture. The study covers several of the decisions that market gardeners must consider when determining their marketing plan including production plans, current and projected market conditions, and specific marketing plans. (Contains 3 tables, 1 figure, and 8 footnotes.)
American Society of Agronomy. 677 South Segoe Road, Madison, WI 53711. Tel: 608-273-8080; Fax: 608-273-2021; Web site: http://www.jnrlse.org/
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Washington