In 2003, the American Association of Colleges and Universities issued its National Panel Report: Greater Expectations, A New Vision for Learning as a Nation Goes to College. The report states: "Students will continue to pursue different specializations in college. But across all fields, the panel calls for higher education to help college students become "intentional learners" who can adapt to new environments, integrate knowledge from different sources, and continue learning throughout their lives." As more undergraduate schools heed the call of the Greater Expectations Report for an "end to the traditional, artificial distinctions between liberal and practical education," business programs will have to find opportunities in the curriculum for multidisciplinary, active learning experiences, and particularly those that include a substantial ethics component. Like many other institutions, the author's university is currently engaged in a major reform of its general education curriculum. At the same time, those who teach in the undergraduate business program are being asked to reflect on and document how they are contributing to the goals of the liberal education mission of the university. In this article, the author describes "Reading is Serious Business," a course that he designed as an Honors Senior Seminar in business program, to address some of the needs identified by the Greater Expectations Report, the AACSB standards, and the goals of curriculum reform.