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ERIC Number: EJ904621
Record Type: Journal
Publication Date: 2010
Pages: 8
Abstractor: As Provided
Reference Count: 0
ISSN: ISSN-1059-8650
No Mission, No Money: No Money, No Mission
Durel, John W.
Journal of Museum Education, v35 n2 p193-200 Sum 2010
Museum leaders around the country are in the midst of examining and changing their business models in response to new economic realities. Museum educators have an opportunity to play a leading role in this endeavor. To do so educators must understand the relationship between money and mission. For too long there has been a belief that the educators' role was to carry out the mission of serving the public, and that others--the board, the executive director, or the development director--would raise the funds. However, it is a mistake to consider mission work and money work as separate. They should be viewed as intimately related, each depending on the other, existing together within a system of value exchange. This article presents a strategic thinking process that museum educators can use to help their organizations become more financially viable and sustainable.
Left Coast Press, Inc. 1630 North Main Street #400, Walnut Creek, CA 94596. Tel: 925-935-3380; Fax: 925-935-3380; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A