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ERIC Number: EJ904618
Record Type: Journal
Publication Date: 2010
Pages: 7
Abstractor: As Provided
Reference Count: 0
ISSN: ISSN-1059-8650
Seeing Potential, Pushing Possibilities: Thinking Creatively about Revenue Opportunities
Bowers, Betsy; Fulcher, Rebecca
Journal of Museum Education, v35 n2 p173-179 Sum 2010
Revenue generation is a challenge faced by museums in today's economy. The authors encourage educators to take on a larger role in establishing new revenue streams. By applying Jim Collins' "Hedgehog Concept," their unique knowledge of audiences, and their strong ability to work in teams, educators can rethink what they've always done to influence the long-term financial viability of their organizations. (Contains 4 notes.)
Left Coast Press, Inc. 1630 North Main Street #400, Walnut Creek, CA 94596. Tel: 925-935-3380; Fax: 925-935-3380; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A