ERIC Number: EJ903481
Record Type: Journal
Publication Date: 2009
Pages: 6
Abstractor: As Provided
Reference Count: 37
ISBN: N/A
ISSN: ISSN-1930-4595
Consumer Decision-Making Styles for Sport Apparel: Gender Comparisons between College Consumers
Bae, Sungwon; Miller, John
ICHPER-SD Journal of Research, v4 n1 p40-45 Spr-Sum 2009
The purpose of this study was to identify the decision-making styles of college students for sports apparel. Modifying the Consumer Style Inventory (CSI) developed by Sproles and Kendall (1986), a quantitative research design was developed to analyze the effect of seven factors. Eight-hundred and twenty-two subjects composed of 376 male and 446 female college students enrolled at three public universities. The results indicated that male and female college-aged consumers had different decision-making styles in relation to fashion, impulse, and brand consciousness. There were, however, no statistically significant differences between college classifications or interactions between gender and college classifications. (Contains 4 tables.)
Descriptors: College Students, Research Design, Universities, Career Choice, Statistical Analysis, Decision Making, Athletics, Classification, Gender Differences, Evaluation Methods, Data Analysis
International Council for Health, Physical Education, Recreation, Sport, and Dance. 1900 Association Drive, Reston, VA 20191. Tel: 703-476-3462; Fax: 703-476-9527; e-mail: ichper@aahperd.org; Web site: http://www.ichpersd.org
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States