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ERIC Number: EJ903481
Record Type: Journal
Publication Date: 2009
Pages: 6
Abstractor: As Provided
Reference Count: 37
ISSN: ISSN-1930-4595
Consumer Decision-Making Styles for Sport Apparel: Gender Comparisons between College Consumers
Bae, Sungwon; Miller, John
ICHPER-SD Journal of Research, v4 n1 p40-45 Spr-Sum 2009
The purpose of this study was to identify the decision-making styles of college students for sports apparel. Modifying the Consumer Style Inventory (CSI) developed by Sproles and Kendall (1986), a quantitative research design was developed to analyze the effect of seven factors. Eight-hundred and twenty-two subjects composed of 376 male and 446 female college students enrolled at three public universities. The results indicated that male and female college-aged consumers had different decision-making styles in relation to fashion, impulse, and brand consciousness. There were, however, no statistically significant differences between college classifications or interactions between gender and college classifications. (Contains 4 tables.)
International Council for Health, Physical Education, Recreation, Sport, and Dance. 1900 Association Drive, Reston, VA 20191. Tel: 703-476-3462; Fax: 703-476-9527; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States