The purpose of this study was to identify the decision-making styles of college students for sports apparel. Modifying the Consumer Style Inventory (CSI) developed by Sproles and Kendall (1986), a quantitative research design was developed to analyze the effect of seven factors. Eight-hundred and twenty-two subjects composed of 376 male and 446 female college students enrolled at three public universities. The results indicated that male and female college-aged consumers had different decision-making styles in relation to fashion, impulse, and brand consciousness. There were, however, no statistically significant differences between college classifications or interactions between gender and college classifications. (Contains 4 tables.)