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ERIC Number: EJ903080
Record Type: Journal
Publication Date: 2010-Dec
Pages: 14
Abstractor: As Provided
Reference Count: 76
ISBN: N/A
ISSN: ISSN-0273-4753
Using the Jazz Metaphor to Enhance Student Learning and Skill Development in the Marketing Research Course
Mills, Michael Kenneth
Journal of Marketing Education, v32 n3 p300-313 Dec 2010
The marketing research course is often a very challenging one both for students and instructors. This article discusses how the jazz metaphor can aid the instructor in both facilitating students' learning of the more basic as well as the more specific skills that make up the course, in addition to contributing more to student enjoyment of the marketing research subject. Reflective, experiential learning-based classroom illustrations and suggestions for jazz metaphor implementation by students and instructor are also provided. (Contains 5 notes.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A