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ERIC Number: EJ903075
Record Type: Journal
Publication Date: 2010-Dec
Pages: 12
Abstractor: As Provided
Reference Count: 27
ISSN: ISSN-0273-4753
Knowledge and Skill Requirements for Marketing Jobs in the 21st Century
Schlee, Regina Pefanis; Harich, Katrin R.
Journal of Marketing Education, v32 n3 p341-352 Dec 2010
This study examines the skills and conceptual knowledge that employers require for marketing positions at different levels ranging from entry- or lower-level jobs to middle- and senior-level positions. The data for this research are based on a content analysis of 500 marketing jobs posted on for Atlanta, Chicago, Los Angeles, New York City, and Seattle. There were notable differences between the skills and conceptual knowledge required for entry-, lower-, middle-, and upper-level marketing jobs. Technical skills appear to be much more important at all levels than what was documented in earlier research. This study discusses the implications of these research findings for the professional school pedagogical model of marketing education. (Contains 7 tables.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A