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ERIC Number: EJ902532
Record Type: Journal
Publication Date: 2006-May
Pages: 11
Abstractor: As Provided
Reference Count: 0
ISSN: ISSN-1744-6503
Commercializing College: An Analysis of College Representations during Bowl Games
Tobolowsky, Barbara F.; Lowery, John Wesley
International Journal of Educational Advancement, v6 n3 p232-242 May 2006
College expectations play an important role in students' success at an institution. Braxton et al. (1994) found that if expectations are met, students are more likely to persist than if they are unmet. One potential contributor to college expectations is media (Tobolowsky, 2001). Prior research concludes that colleges that play in bowl games experience application spikes. However, there has been little research on the institution-produced public service announcements (PSAs) that air during those games and may contribute to the college expectations of entering students. This study analyzes the campus PSAs in 27 bowl games over two years, 2003-2004 and 2004-2005, to better understand the college portrait in these unique media offerings.
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A