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ERIC Number: EJ902051
Record Type: Journal
Publication Date: 2010-Nov
Pages: 6
Abstractor: As Provided
Reference Count: 0
ISSN: ISSN-0010-0277
Enhanced Memory for the Wolf in Sheep's Clothing: Facial Trustworthiness Modulates Face-Trait Associative Memory
Suzuki, Atsunobu; Suga, Sayaka
Cognition, v117 n2 p224-229 Nov 2010
Our decision about whether to trust and cooperate with someone is influenced by the individual's facial appearance despite its limited predictive power. Thus, remembering trustworthy-looking cheaters is more important than remembering untrustworthy-looking cheaters because we are more likely to trust and cooperate with the former, resulting in a higher risk of unreciprocated cooperation. The present study investigated whether our mind adaptively copes with this problem by enhancing memory for trustworthy-looking cheaters. Participants played a debt game, wherein they learned to discriminate among good, neutral, and bad lenders, who respectively charged no, moderate, and high interest on the debt. Each lender had either a trustworthy- or untrustworthy-looking face. A subsequent memory test revealed that participants remembered the bad traits of trustworthy-looking lenders more accurately than those of untrustworthy-looking lenders. The results demonstrate enhanced memory for trustworthy-looking cheaters, or wolves in sheep's clothing, implying that humans are equipped with protective mechanisms against disguised, unfaithful signs of trustworthiness. (Contains 1 table and 2 figures.)
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A