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ERIC Number: EJ901327
Record Type: Journal
Publication Date: 2007
Pages: 26
Abstractor: As Provided
Reference Count: 69
ISSN: ISSN-0022-0175
Errors in Idea Evaluation: Preference for the Unoriginal?
Blair, Cassie S.; Mumford, Michael D.
Journal of Creative Behavior, v41 n3 p197-222 Third Quarter 2007
Idea evaluation has, in recent years, received more attention as a critical component of creative thought. One key influence on how people evaluate new ideas may be found in the standards, or attributes, people look for in appraising ideas. The intent of the present study was to examine the influence of different attributes on people's willingness to support new ideas. Initially undergraduates were asked to generate ideas that might be funded by a foundation. Based on this material, ideas displaying different attributes were identified. Another smaller sample of undergraduates were asked to evaluate ideas for funding by the foundation. It was found that people preferred ideas that were easy to understand, provided short-term benefits to many, and were consistent with prevailing social norms, while disregarding risky, time consuming, and original ideas. Original and risky ideas, however, were more likely to be preferred when evaluation criteria were not especially stringent and time pressure was high. The implications of these findings for understanding how people go about evaluating new ideas are discussed. (Contains 1 figure and 2 tables.)
Creative Education Foundation. 48 North Pleasant Street Suite 301, Amherst, MA 01002. Tel: 508-960-0000; Fax: 413-658-0046; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Oklahoma