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ERIC Number: EJ901318
Record Type: Journal
Publication Date: 2007
Pages: 27
Abstractor: As Provided
Reference Count: 63
ISSN: ISSN-0022-0175
Idea Evaluation: Error in Evaluating Highly Original Ideas
Licuanan, Brian F.; Dailey, Lesley R.; Mumford, Michael D.
Journal of Creative Behavior, v41 n1 p1-27 First Quarter 2007
Idea evaluation is a critical aspect of creative thought. However, a number of errors might occur in the evaluation of new ideas. One error commonly observed is the tendency to underestimate the originality of truly novel ideas. In the present study, an attempt was made to assess whether analysis of the process leading to the idea generation and analysis of product originality would act to offset underestimation error in the evaluation of highly original new ideas. Accordingly, 181 undergraduates were asked to evaluate the originality of marketing campaigns being developed by six different teams where the level of idea originality was varied. Manipulations were induced to encourage active analysis of interactional processes and the originality of team products. It was found that active analysis of product originality and appraisal of interactional processes reduced errors in evaluating the originality of highly novel ideas. The implications of these findings for the evaluation of new ideas are discussed. (Contains 1 figure and 1 table.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A