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ERIC Number: EJ901284
Record Type: Journal
Publication Date: 2007
Pages: 13
Abstractor: As Provided
Reference Count: 61
ISSN: ISSN-1812-9129
Educating the Business Graduate of the 21st Century: Communication for a Globalized World
Briguglio, Carmela
International Journal of Teaching and Learning in Higher Education, v19 n1 p8-20 2007
This article examines current business communication education in higher education, particularly in regard to English as a global language. The discussion is situated at the intersection of business communication, intercultural communication, and internationalization of higher education, and the article draws on research from all three fields. The article questions why not enough use is being made of existing cultural diversity in university classrooms, and it suggests a variety of pedagogical strategies which will enable teachers to build on the cultural and linguistic strengths of their students to develop intercultural communication competence. These new directions for intercultural business communication will equip business graduates to operate successfully in a globalized world.
International Society for Exploring Teaching and Learning. Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A