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ERIC Number: EJ901018
Record Type: Journal
Publication Date: 2010-Oct
Pages: 5
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-1740-4622
Digital Media Stories for Persuasion
Leopold, Lisa
Communication Teacher, v24 n4 p187-191 Oct 2010
Digital media story-telling (which enhances traditional oral story-telling with images, music, and text) has been a focus of recent scholarship for its potential to produce numerous educational benefits. Through digital media storytelling, students' imagination, creativity, critical thinking, writing, public speaking, and organizational or planning skills may all be enhanced. Moreover, digital media storytelling may also make students more critical consumers of media, thereby strengthening their media literacy skills. Despite these educational benefits, digital media storytelling remains absent from many public speaking curricula. However, storytelling is a powerful way to connect with one's audience in public speaking and is thus addressed in many public speaking textbooks. Therefore, the author decided to teach her graduate-level public speaking students how to enhance their storytelling skills by creating digital media stories and using them as powerful tools for persuasion. This activity would also be valuable for an undergraduate public speaking class in which students have already practiced oral storytelling and have been introduced to ethos, pathos, and logos. This activity will teach students to: (1) broaden their repertoire of persuasive tools; (2) strengthen their media literacy skills; (3) critically analyze their audience; and (4) create a digital media story that integrates images, music, text, and narration. A list of references and suggested readings is included.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A