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ERIC Number: EJ901016
Record Type: Journal
Publication Date: 2010-Oct
Pages: 6
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-1740-4622
Engaging Students in Social Judgment Theory
Mallard, Jessica
Communication Teacher, v24 n4 p197-202 Oct 2010
Social Judgment Theory is a way to explain when persuasive messages are most likely to succeed and how people make judgments about them. This theory is often covered in communication theory and persuasion courses, but is also applicable when discussing persuasion in basic speech and introductory communication courses. Social Judgment Theory attempts to explain how likely a person might be to change their opinion, the probable direction of that change, their tolerance toward the opinion of others, and their level of commitment to their position. Social Judgment Theory also illustrates how people compare their personal positions on issues to other people's positions. This article presents an activity that requires students to take a stand on a variety of issues and thereby engages them actively to understand how Social Judgment Theory functions to persuade in their everyday lives. A list of references and suggested readings is included.
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Teachers
Language: English
Sponsor: N/A
Authoring Institution: N/A