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ERIC Number: EJ900854
Record Type: Journal
Publication Date: 2010-Sep
Pages: 29
Abstractor: As Provided
Reference Count: 34
ISSN: ISSN-0145-4455
The Additive Impact of Group and Individual Publicly Displayed Feedback: Examining Individual Response Patterns and Response Generalization in a Safe-Driving Occupational Intervention
Ludwig, Timothy D.; Geller, E. Scott; Clarke, Steven W.
Behavior Modification, v34 n5 p338-366 Sep 2010
Additive effects of publicly posting individual feedback following group goal-setting and feedback were evaluated. The turn-signal use of pizza deliverers was studied in a multiple baseline design across two pizza stores. After baseline observations, pizza deliverers voted on a group turn-signal goal and then received 4 weeks of group feedback on their turn-signal use (i.e., group feedback phase). Then, for the next 4 weeks, individual turn-signal use means were publicly posted along with the group feedback (i.e., individual feedback phase). Deliverers at Store A (n = 24) increased their use of turn signals from a mean of 5% during baseline to 16.9% during the group feedback phase and then to 30% during the individual feedback phase. Turn-signal use at Store B (n = 20) increased from 28.9% during baseline to 43.6% during group feedback phase and to 56% during the subsequent individual feedback phase. Individual analyses suggested that deliverers who improved the target behavior during group feedback phase did not increase their turn-signal use further when individual feedback was added. Conversely, most deliverers who did not improve during the group feedback phase increased their turn-signal use when individual feedback was added. Complete intersection stopping increased concurrently with the turn-signal intervention phases from baseline means of 12% and 30% at Store A and B, respectively, to means of 21% and 48% during the interventions. (Contains 3 tables and 11 figures.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: North Carolina; Virginia