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ERIC Number: EJ900296
Record Type: Journal
Publication Date: 2007-Dec
Pages: 26
Abstractor: As Provided
Reference Count: 46
ISSN: ISSN-1744-6503
A Multivariate Causal Model of Alumni Giving: Implications for Alumni Fundraisers
Sun, Xiaogeng; Hoffman, Sharon C.; Grady, Marilyn L.
International Journal of Educational Advancement, v7 n4 p307-332 Dec 2007
Despite readily available alumni survey data warehoused at many alumni associations and foundations across colleges and universities, researchers have underutilized the abundant available data to identify key predictors of alumni donation, including factors that trigger alumni donation behavior. Utilizing the data from a two-year alumni survey conducted at a Midwest public university, a multivariate causal model that captures the determinants of alumni donation was applied to the data. Four hypotheses were tested. Three were found to be significant. Based on a multivariate causal model that analyzed data from a two-year alumni survey, the findings suggest that alumni fundraisers and higher education administrators may increase alumni solicitations if they collaboratively create a comprehensive communication strategy to reach alumni; focus on current students as future funders, provide quality educational experiences to students; encourage and support relationship building between faculty and current students and graduates; enhance alumni services based on stakeholders needs; and most importantly, redirect and expand efforts to connect with older female alumni. (Contains 1 note, 10 tables, and 1 figure.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A