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ERIC Number: EJ900290
Record Type: Journal
Publication Date: 2007-Sep
Pages: 9
Abstractor: As Provided
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1744-6503
Bequests to Educational Institutions: Who Gives and Why?
Routley, Claire; Sargeant, Adrian; Scaife, Wendy
International Journal of Educational Advancement, v7 n3 p193-201 Sep 2007
Bequests have played an important role in the foundation and development of many educational organizations. It is possible that as mortality rates increase, bequest income will become even more vital. In order to maximize income from this source, practitioners need to understand both who leaves bequests, and what their motivations may be for doing so. This study analyzes literature from the fields of marketing, sociology, economics, and sociology to provide an insight into both who gives and why. The findings show that individuals from across the donor base may be receptive to a bequest appeal, and that there appear to be both altruistic and egoistic motivations driving the bequest giving decision. The study concludes with suggestions as to how these findings may be incorporated into practitioners' bequest fundraising.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A