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ERIC Number: EJ900283
Record Type: Journal
Publication Date: 2007-Jun
Pages: 25
Abstractor: As Provided
Reference Count: 59
ISSN: ISSN-1744-6503
Toward an Engagement Model of Institutional Advancement at Public Colleges and Universities
Weerts, David J.
International Journal of Educational Advancement, v7 n2 p79-103 Jun 2007
Enrollment pressures, unstable state appropriations, and increased public scrutiny about higher education's commitment to serving societal needs have created significant challenges for university advancement professionals at public colleges and universities in the United States. In this paper, I describe how current responses to these challenges may ultimately encourage privatization of public higher education. In order to keep the "public" in public higher education, I propose an engagement model of institutional advancement that focuses on creating a public agenda for higher education. Anchored in knowledge flow theory, my analysis suggests that an engagement approach to advancement would generate public and private support for public higher education, and more broadly benefit students, communities, and society at large. Practical strategies for institutional advancement leaders are discussed. (Contains 2 tables.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States