NotesFAQContact Us
Collection
Advanced
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ900282
Record Type: Journal
Publication Date: 2007-Mar
Pages: 11
Abstractor: As Provided
Reference Count: 40
ISBN: N/A
ISSN: ISSN-1744-6503
College Fund Raising Using Theoretical Perspectives to Understand Donor Motives
Mann, Timothy
International Journal of Educational Advancement, v7 n1 p35-45 Mar 2007
This paper provides senior leadership teams with a body of literature that will guide the development of "fund-raising strategy" and provides an "interdisciplinary" context for understanding "donor motives". Consideration of these "theoretical foundations" can help shape the fund-raising philosophy of the institution. These perspectives also have practical implications on the interactions between the College and its alumni including how the College communicates with alumni or how donors are recognized for their generosity. (Contains 5 notes, 1 table, and 1 figure.)
Palgrave Macmillan Ltd. Brunel Road, Houndmills, Bassingstoke, Hampshire, RG21 6XS, UK. Tel: +44-1256-357893; Fax: +44-1256-328339; e-mail: subscriptions@palgrave.com; Web site: http://www.palgrave-journals.com/ijea/index.html
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A