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ERIC Number: EJ900280
Record Type: Journal
Publication Date: 2007-Mar
Pages: 18
Abstractor: As Provided
Reference Count: 47
ISSN: ISSN-1744-6503
Organizational Integration Strategies for Promoting Enduring Donor Relations in Higher Education: The Value of Building Inner Circle Network Relationships
Chung-Hoon, Tanise L.; Hite, Julie M.; Hite, Steven J.
International Journal of Educational Advancement, v7 n1 p2-19 Mar 2007
Successful fund-raising efforts are critical for public higher education institutions as they seek to offset uncertainty in government funding. This study evaluated the enhancement of fund-raising capacity through the maintenance of enduring donor relationships. Utilizing the Donor/Organization Integration Model, the study examined interactions with top ten donors at 132 public higher education institutions in the United States. Findings indicate that the combination of relational embeddedness and formal structural interaction was related to enduring donor relationships and was also related to greater fund-raising outcomes. The study identified inner circle donor behaviors and fund-raising strategies contributing to enduring donor relationships. (Contains 2 tables and 3 figures.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States