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ERIC Number: EJ900183
Record Type: Journal
Publication Date: 2010-Sep
Pages: 31
Abstractor: As Provided
Reference Count: 105
ISBN: N/A
ISSN: ISSN-0002-8312
Nostalgia, Entrepreneurship, and Redemption: Understanding Prototypes in Higher Education
Haas, Eric; Fischman, Gustavo
American Educational Research Journal, v47 n3 p532-562 Sep 2010
Recent developments in cognitive science and linguistics provide strong evidence that understanding decision-making processes in higher education requires close attention to not only rational and consciously controlled dynamics but also those aspects that are less consciously controlled than previously assumed. When deciding to favor or reject higher education policies, people use prototypical ways of thinking, involving unconscious reaction and comprehension. This research uses Rosch's and Lakoff's notions of prototypes and Fairclough's critical discourse analysis as the main tools for understanding the prototypes for the conceptual category institutions of higher education. The data for this study come from a sample of all the higher education editorials and opinion articles (1,000 pieces) published over 26 years in three influential U.S. newspapers. Three higher education prototypes are identified and their elements described: academic nostalgia (present but not dominant), educational entrepreneurship (dominant, both positive and negative), and redemptive educational-consumerism (emerging). (Contains 4 tables, 3 figures and 6 notes.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States