Professional school counselors (PSC) are constantly given responsibilities that are nonguidance duties. When given these duties, PSC are not able to implement and maintain effective guidance programs. Often school principals assign these duties because they are unaware of the impact school counselors have on the goals of the school. Therefore, it is important that school counselors promote the profession and inform school principals of their roles and how they affect the school. This article offers school counselors suggestions on how to communicate more effectively with principals.