The flood of early child development research in the past decade has blossomed into enormous public interest in the importance of the first years of children's lives. It is critical for policymakers and professionals to acknowledge and honor the crucial role that early care and education (ECE) providers have in the developmental health and well-being of infants and toddlers. The Brazelton Touchpoints Center[R], and its ECE Initiative, have two goals: (1) to optimize children's development through supporting strengths in families and caregiving environments; and (2) to appropriately support and acknowledge ECE providers for the unique and important role that they play in the lives and futures of infants and toddlers in their care. In this article, the author invites early educators to think about the profound importance of their work, and the ways in which the Brazelton Touchpoints[TM] Approach can support early care of young children and all those who care for them.