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ERIC Number: EJ899428
Record Type: Journal
Publication Date: 2007-Mar
Pages: 8
Abstractor: As Provided
Reference Count: 17
ISSN: ISSN-1544-0389
Management Education Benchmarking Designing Customized and Flexible MBA Programs
Hall, Owen P., Jr.; Young, Terry W.
Journal of College Teaching & Learning, v4 n3 p33-40 Mar 2007
To meet the challenges of the 21st century B-schools are revising curriculum, delivery and outcome assessment modalities. Today, the proportion of electives and other specialty offerings in many MBA programs now constitutes more than 50% of the total curriculum. However, this focus on customization, integration and flexibility is not without its own challenges including quality assurance and implementation. Benchmarking, which involves the assessment of a variety of inputs including student satisfaction, the business community and the accreditation process represents, one approach for meeting these challenges. The purpose of this paper is twofold: 1) to benchmark trends and challenges in MBA programs geared towards the working adult and 2) to outline a process for implementing more flexibility and customization in MBA curriculums. The results of a student satisfaction survey of MBA graduates revealed that a customized curriculum yielded greater insights and enhanced job related capabilities than a generalized curriculum. (Contains 5 tables and 3 figures.)
Clute Institute. P.O. Box 620760, Littleton, CO 80162. Tel: 303-904-4750; Fax: 303-978-0413; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: California