The purpose of this paper is to develop an analytical framework to assess students' general business competencies, acquired in core and capstone courses, as learning outcomes. First, the rationale for the use of students' general business competencies as outcomes assessment is provided. Second, the methodology for measuring these competencies is presented and explained. Third, the underlying concepts and influential factors relative to general business competencies of students are analyzed and discussed. Finally, the findings and practical implications of the proposed approach for faculty development are examined. (Contains 5 tables.)