NotesFAQContact Us
Collection
Advanced
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ899406
Record Type: Journal
Publication Date: 2007-Jan
Pages: 8
Abstractor: As Provided
Reference Count: 12
ISBN: N/A
ISSN: ISSN-1544-0389
Making Progress: The Use of Multiple Progress Reports to Enhance Advertising Students' Media Plan Term Projects
Kritz, Gary H.; Lozada, Hector R.; Long, Mary M.
Journal of College Teaching & Learning, v4 n1 p95-102 Jan 2007
Since the AACSB mandates that students demonstrate effective oral and written communication skills, it is imperative that business professors do what is necessary to improve such skills. The authors investigate whether the use of using multiple progress reports in an Advertising class project improves the final product. The data results show that grades are improved and satisfaction with the class is enhanced when these multiple progress reports are utilized in a term project. (Contains 1 table.)
Clute Institute. P.O. Box 620760, Littleton, CO 80162. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A