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ERIC Number: EJ899265
Record Type: Journal
Publication Date: 2010
Pages: 10
Abstractor: As Provided
Reference Count: 4
ISSN: ISSN-0010-0889
Enrollment Management: Perspectives on Student Retention (Part I)
Kalsbeek, David H.; Hossler, Donald
College and University, v85 n3 p2-11 Win 2010
Among the earliest principles and premises of enrollment management as it evolved in concept and practice was that student retention is as critical as new student recruitment in achieving an institution's preferred enrollment profile. Over recent decades, student retention has been one of the most studied aspects of college enrollment dynamics, with abundant articles and journals, studies and dissertations, models and theories, practices and programs, consultancies and conferences all devoted to improving retention and rates of degree completion in American higher education. Despite this, not much has changed in terms of overall rates of college degree completion in America's colleges and universities. If anything, four- and six-year graduation rates have declined in both the public and private four-year sectors. The current level of degree attainment and the wide disparities between groups of students (by socioeconomic profile, by racial/ethnic background, by parental educational attainment) and groups of institutions (by selectivity, by two-year and four-year, by public and private) have now become a prominent focus in president Obama's education agenda. As the next topic in our series of essays in "college & university", we offer our observations and reflections on retention in the form of responses to interview questions. In this first of two essays, we discuss retention in general; in the second essay, we will turn our attention to retention as a function and focus within an enrollment management organization and process and what we know about the effectiveness of current institutional efforts to increase student retention and graduation rates.
American Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail:; Web site:
Publication Type: Journal Articles; Opinion Papers
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A