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ERIC Number: EJ898846
Record Type: Journal
Publication Date: 2010-Sep-9
Pages: 13
Abstractor: As Provided
Reference Count: 21
ISSN: ISSN-1088-7423
An Affect Control Theory of Technology
Shank, Daniel B.
Current Research in Social Psychology, v15 n10 Sep 2010
Affect control theory is a theory of interaction that takes into account cultural meanings. Affect control research has previously considered interaction with technology, but there remains a lack of theorizing about inclusion of technology within the theory. This paper lays a foundation for an affect control theory of technology by addressing key assumptions, presenting an empirical foundation using a survey of sentiments toward technology, and analyzing those sentiments. (Contains 2 tables.)
Center for the Study of Group Processes. Available from: University of Iowa, Department of Sociology. Iowa City, IA 52242. Tel: 319-335-2503; Fax: 319-335-2509; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A