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ERIC Number: EJ898563
Record Type: Journal
Publication Date: 2010
Pages: 5
Abstractor: ERIC
Reference Count: N/A
ISSN: ISSN-1067-1803
Eight Ways to Build Community with Social Media
Cameron, Sally Chapman
Community College Journal, v81 n1 p22-26 Aug-Sep 2010
When Massachusetts' Bristol Community College (BCC) installed photovoltaic panels on the roofs of three campus buildings, the goal was to position the college as a regional leader in sustainability. The question was how to let the surrounding community know about its investment. The project took place largely out of public view, hidden high on the rooftops of buildings. As vice president of college communications, the author's job was to help get the word out about the project, so she turned to Facebook. To make social media work for one's college, one may consider these eight practical steps gleaned from other model colleges and the authors' own experiences. These include: (1) Support Your Strategic Plan; (2) Know Your Audience; Keep It Real; (3) Become a Follower; (4) Don't Assume You Know Everything; (5) Be Flexible; (6) Constant Nurturing; (7) Stay in the Trenches; and (8) Plan for the Unsavory.
American Association of Community Colleges. One Dupont Circle NW Suite 410, Washington, DC 20036. Tel: 202-728-0200; Fax: 202-833-2467; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education; Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Massachusetts; Mississippi; New Jersey; Pennsylvania