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ERIC Number: EJ898544
Record Type: Journal
Publication Date: 2010-Aug
Pages: 8
Abstractor: As Provided
Reference Count: 26
ISSN: ISSN-0950-4222
Pedagogical Approaches to Cooperative Education in South Africa: A Work-Integrated Learning Model for the Public Relations Industry
Rampersad, Renitha
Industry and Higher Education, v24 n4 p279-286 Aug 2010
The pedagogy relevant to work-integrated learning (WIL) has formed a significant component of most educational processes and has become a necessity for the public relations industry in South Africa. Properly planned, designed and monitored programmes expose students to professional culture and workplace practice. This paper outlines the pedagogy underpinning WIL and uses a qualitative approach to reveal communication challenges experienced by students in the workplace. In addition, the paper highlights the ability of the students to reflect on their work experiences and to integrate those experiences with their academic lessons. The author concludes that students thrive on challenges in the public relations industry and that the capabilities they develop as a consequence can be used effectively to enhance their work performance. (Contains 1 figure.)
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: South Africa