NotesFAQContact Us
Search Tips
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ898038
Record Type: Journal
Publication Date: 2010-Oct
Pages: 19
Abstractor: As Provided
ISSN: ISSN-0360-3989
Influence of Self-Affirmation on Responses to Gain- versus Loss-Framed Antismoking Messages
Zhao, Xiaoquan; Nan, Xiaoli
Human Communication Research, v36 n4 p493-511 Oct 2010
Self-affirmation has been shown to reduce biased processing of threatening health messages. In this study, the impact of self-affirmation on college smokers' reactions to gain- versus loss-framed antismoking public service announcements (PSAs) was examined. A consistent pattern of interaction was observed wherein self-affirmation produced more favorable responses to loss-framed PSAs and more unfavorable responses to gain-framed PSAs. Self-affirmation also reduced smoking intention in the loss frame condition and increased antismoking self-efficacy across framing conditions. These findings are discussed in light of previous research linking self-affirmation to increased message scrutiny.
Wiley-Blackwell. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A