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ERIC Number: EJ898036
Record Type: Journal
Publication Date: 2010-Oct
Pages: 25
Abstractor: As Provided
Reference Count: 78
ISBN: N/A
ISSN: ISSN-0360-3989
Dimensions of Leadership and Social Influence in Online Communities
Huffaker, David
Human Communication Research, v36 n4 p593-617 Oct 2010
The purpose of this article is to examine the communication behaviors of online leaders, or those who influence other members of online communities in triggering message replies, sparking conversation, and diffusing language. It relies on 632,622 messages from 33,450 participants across 16 discussion groups from Google Groups that took place over a 2-year period. It utilizes automated text analysis, social network analysis, and hierarchical linear modeling to uncover the language and social behavior of online leaders. The findings show that online leaders influence others through high communication activity, credibility, network centrality, and the use of affective, assertive, and linguistic diversity in their online messages.
Wiley-Blackwell. 350 Main Street, Malden, MA 02148. Tel: 800-835-6770; Tel: 781-388-8598; Fax: 781-388-8232; e-mail: cs-journals@wiley.com; Web site: http://www.wiley.com/WileyCDA/
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A