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ERIC Number: EJ897879
Record Type: Journal
Publication Date: 2010
Pages: 12
Abstractor: As Provided
Reference Count: 44
ISSN: ISSN-1533-015X
Feeling Good and Doing Good for the Environment: The Use of Emotional Appeals in Pro-Environmental Public Service Announcements
Searles, Kathleen
Applied Environmental Education and Communication, v9 n3 p173-184 2010
Research in political psychology suggests that politicians successfully manipulate emotions through campaign advertisements. While work in environmental psychology emphasizes emotional connection to the environment, scholars have yet to examine the potential of emotional appeals in non-campaign messages. I am interested in the use of emotional appeals in pro-environmental public service announcements. I set out to test the effect of emotional appeals in an environmental public service announcement script. Using a survey experiment I demonstrate that emotions significantly influence the environmental attitudes of participants. My findings offer support for the application of affective intelligence theory to environmental communication. (Contains 2 tables and 6 footnotes.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A