ERIC Number: EJ897619
Record Type: Journal
Publication Date: 2011-Feb
Abstractor: As Provided
Reference Count: 0
A Proposed Model for the Analysis and Interpretation of Focus Groups in Evaluation Research
Massey, Oliver T.
Evaluation and Program Planning, v34 n1 p21-28 Feb 2011
Focus groups have an established history in applied research and evaluation. The fundamental methods of the focus group technique have been well discussed, as have their potential advantages. Less guidance tends to be provided regarding the analysis of data resulting from focus groups or how to organize and defend conclusions drawn from the analysis. This article reviews the methodology of the focus group with an emphasis on thematic analysis of latent data at three levels, articulated, attributional, and emergent. The three levels are described and illustrated with respect to their value and contribution to evaluation within the framework of the group method and qualitative standards of thematic analysis.
Descriptors: Higher Education, Evaluation Research, Focus Groups, Models, Research, Data Analysis, Methods, Evaluation, Thematic Approach
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A