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ERIC Number: EJ895982
Record Type: Journal
Publication Date: 2010
Pages: 7
Abstractor: As Provided
Reference Count: 0
ISSN: ISSN-1556-3847
How Strategic Planning Keeps You Sane when Delivering Distance Programs
MacNeil, Dixie; Luzius, Kim; Dunkin, Sonya
Online Journal of Distance Learning Administration, v13 n2 Sum 2010
This paper details the advantages of creating a strategic plan in the development and delivery of distance programs at the authors' own institution. The steps involved in the planning process and the three key elements of a successful strategic plan are addressed. The key elements include a program plan explaining the roles/responsibilities of both the academic unit and the administrators of the distance programs, a marketing plan which provides a marketing overview as well as specific marketing goals, strategies and tactics, and a revenue/expense report outlining funding for all aspects of program delivery. A framework for the program and marketing plans with complete details is provided as a guide for other distance delivery units interested in incorporating this process.
State University of West Georgia. 1601 Maple Street, Honors House, Carrollton, GA 30118. Tel: 678-839-5489; Fax: 678-839-0636; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A