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ERIC Number: EJ895598
Record Type: Journal
Publication Date: 2010-Aug-19
Pages: 2
Abstractor: ERIC
ISSN: ISSN-1557-5411
The Power of Persuasion
Oguntoyinbo, Lekan
Diverse: Issues in Higher Education, v27 n14 p24-25 Aug 2010
This article discusses how historically Black colleges and universities (HBCUs) presidents persuade parents and students to enroll in their institutions despite the problem on accreditation and other issues. As president of Morris Brown College, a small unaccredited institution in downtown Atlanta, Dr. Stanley Pritchett knows he has a tough job convincing parents and students to enroll. His problem is compounded by the fact that he has little money in the budget for marketing. However, Pritchett has his pitch prepared: The college offers a quality education at about 50 or 60 percent the cost of most colleges in the area. The class sizes are small. Its graduates are generally successful. One was even accepted to law school. Several others have gone on to graduate school. And many are gainfully employed. The college is moving toward reaccreditation. It has the resources to operate successfully. It maintains a balanced budget. The pitch is hitting home with a few. This fall 2010, 30 freshmen will enroll at Morris Brown, bringing the school's student body to 90. Like Pritchett at Morris Brown, other HBCU presidents have a pitch for prospective students and their parents as well.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A