ERIC Number: EJ895246
Record Type: Journal
Publication Date: 2010-Apr
Abstractor: As Provided
Reference Count: 9
Conceptual Roots and Synergistic Communalities in Economics and Marketing
Poczter, Abram; Poczter, Sharon L.
Journal of College Teaching & Learning, v7 n4 p15-18 Apr 2010
Marketing as a scientific discipline has a very long practice but relatively brief history, as opposed to Economics, crowned as the queen of social sciences in antiquity. Both disciplines share an interest in consumer behavior, on both micro and micro levels. However, taught at different schools and departments of universities, these disciplines developed own methodologies and research approaches, foregoing obvious synergies. This paper discusses several concepts and theories developed in one of the disciplines that ought to be taught in the other.
Descriptors: Marketing, Social Sciences, Consumer Economics, Research Methodology, Intellectual Disciplines, Interdisciplinary Approach
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Authoring Institution: N/A