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ERIC Number: EJ894959
Record Type: Journal
Publication Date: 2010
Pages: 24
Abstractor: As Provided
Reference Count: 79
ISSN: ISSN-0160-8061
Trick or Treat? An Examination of Marketing Relationships in a Nondeceptive Counterfeit Market
Xiao, Sarah Hong; Nicholson, Michael
Journal of Organizational Behavior Management, v30 n3 p247-270 2010
Who is most responsible for the proliferation of counterfeit goods--the illicit purveyor of such products or the consumer who procures them? This paper seeks to address this question by presenting a behavior analysis of counterfeit marketing firms in China and the interdependent relationships between legitimate retailers, consumers, and the authorities who populate these competitive environments. This is achieved via an operant interpretation of these key agents and the network of contingent relationships in operation. The results suggest that purveyors of pirate products function as "bad competitors" in the marketplace according to normative business behaviors--behaviors that are amenable to analysis in behavioral terms. (Contains 4 figures and 1 table.)
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Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: China