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ERIC Number: EJ894822
Record Type: Journal
Publication Date: 2010-Apr
Pages: 5
Abstractor: ERIC
ISSN: ISSN-0192-592X
It Goes Both Ways
McCrea, Bridget
T.H.E. Journal, v37 n4 p14-16, 18-19 Apr 2010
When Matthew Slaughter stood before a roomful of staff, community members, and former and current students at Minnetonka High School to receive the Distinguished Alumni award, the honor was not only his, but belonged in part to the effectiveness of a coordinated, integrated, multi-pronged online communication strategy. He reconnected with this old high school through the Minnetonka Alumni Association's website, where he submitted his profile and provided updates on his career and personal life. The communications staff of Minnetonka Public Schools monitors the alumni page, as well as other web-based sources, looking for opportunities to recognize the successes of its former students and bring them back to the high school to describe their experiences. Minnetonka's executive director for communications Janet Swiecichowski said that Slaughter is a great point of pride for their community and one that they may have missed out on if it weren't for their online communication efforts. This article points out that the days of using the internet as a one-way supplier of news are over. With social media tools encouraging a back-and-forth exchange of information, parents, alumni, and other stakeholders can participate directly in the life of their school.
1105 Media, Inc. Available from: T.H.E. Journal Magazine. P.O. Box 2170, Skokie, IL 60076. Tel: 866-293-3194; Tel: 866-886-3036; Fax: 847-763-9564; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Descriptive
Education Level: High Schools
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Indiana; Minnesota