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ERIC Number: EJ894014
Record Type: Journal
Publication Date: 2008
Pages: 7
Abstractor: ERIC
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0155-2147
Transforming Pedagogies with New Technologies: Advertising
Corby, Patricia
English in Australia, v43 n1 p15-21 2008
The author was keen to look at advertising with her online classes, both in Business Enterprise (looking at how businesses operate, target marketing, language used in business etc) and in Creative Writing as she felt that this was a topic which worked in both areas and was an important one due to the huge impact and the big intrusion that advertising can often have on people's lives. The clever use of words matched with visual images and often sound, can influence subconsciously, as well as consciously. The author sees the teaching of English and the use of literacy skills to be embedded in all learning areas and as an English teacher she consciously works to promote this. In this article, the author discusses a unit of work that uses Victa lawnmower advertisements as digital resources to help students become aware of the power of language, how language and images can be used to attract, inform and entice viewers to take particular actions and how images and language can powerfully interact. The unit aims to provide students a background and understanding of advertising ready to move towards its use in present times and what they might predict the future for their generation could be in terms of advertising materials and techniques. This article describes how the author implemented the unit and presents various factors that are worth noting for anyone attempting online delivery. (Contains 8 notes.)
Australian Association for the Teaching of English. English House, 416 Magill Road, Kensington Gardens, SA 5068 Australia. Tel: +61-8-8332-2845; Fax: +61-8-8333-0394; e-mail: aate@aate.org.au; Web site: http://www.aate.org.au
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia